Creative Ways of Using QR Codes in Marketing Campaigns

Today, QR codes have taken over the field of marketing and advertising, with many businesses now trusting QR codes to be the best mobile marketing campaigns.  QR codes allow businesses to connect with audiences quickly and efficiently with just a single scan.

QR codes are being utilised by businesses in so many ways to drive their brands forward and gain a relevant customer base. In this article, we will explore creative ways in which QR codes are being utilised in marketing campaigns to engage customers, increase sales and raise brand awareness.

Creative applications of QR codes in marketing campaigns

–          Directing to a landing page

QR codes have made it possible for customers to go straight to your website or a special landing page containing information about your brand. In the past, website visitors had to type in a long URL name which made most people lose interest in the product. But through QR codes, a visitor only needs to scan the code with their phone and they will be redirected right to the website to find more about the company or product of their interest.

–          Sharing contact information

Unlike in the past when you had to give out your business card with contact information, or even read your contact information loudly to customers, it is now easy to give contact information to your customers with the QR codes. Here, you embed your business card information into a QR code, when customers scan this code, your contact information including phone number, email and address are automatically saved to their devices. This saves time and cost of having to deal with each customer one by one as you share your information.

–          Promoting social media pages

Most businesses have social media pages where they engage potential customers on their products and services. However, getting a big audience nowadays is challenging since there are many pages, some pseudo accounts imitating official pages to redirect customers. So to avoid all these hassles and ensure that your audience is following the right pages, you should embed your social media pages on QR codes and let customers scan them with their devices. Social media has turned out to be one of the major driving marketing forces for many businesses.

–          Boosting customer feedback

QR codes offer a quick means of getting feedback from customers for the services or products they purchase. Previously, most customers skipped the review section because of the many steps involved before getting to the review page. Today, when a customer scans a QR code, it takes them directly to the review page where they can quickly leave their review to help the business improve on weak areas.

–          Offering virtual tours

QR codes are useful in taking customers on virtual tours where they can have a 3600 view of videos and images as they explore the facilities and services of a business. It is especially useful for businesses like hotels, museums and real estate. The views can in turn persuade a client to purchase your products or services since they already have a clue of how it looks or functions.

To emerge at the top of a given business venture, you need to be both smart and practical. QR codes give you creative ways of reaching potential customers with no costs involved. You can also increase your social media page followers and make a big online presence when you create QR code for marketing and use it to promote your brand. This is the future of marketing and every business should think of incorporating it in their marketing campaigns.